Notes from the work · Tag

#ad-settings

A water tower feeding three pipes into a town, with a new hand wheel valve fitted on the smallest pipe that leads off toward a row of distant billboards

Playbooks · What You Missed: Oct 12 to 18, 2026

You can finally cap how much Google spends outside of Search

Google Ads now lets you rank Search, search partners and the Display Network as High or Low priority, and cap the Low ones as a percent of your budget. Everything starts at High, so nothing changes until someone changes it.

David SteelOctober 18, 20266 min read

A shop's front door where a second, newer door has been built in front of it, so a customer walking up the path steps into a small side room full of display shelves before reaching the shop itself

Playbooks · What You Missed: Oct 12 to 18, 2026

Meta will change where your ad clicks go on October 28 unless you say no

Meta told advertisers it will turn on "product browsing" in existing Facebook and Instagram ads from October 28. A tap may open a page inside Meta's apps before anyone reaches your website. You have ten days to decide.

David SteelOctober 18, 20266 min read

See your own locations in it.

Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.

Book a walkthrough See the eight tools