Notes from the work · Tag

#after-the-click

A fitness studio front desk with a closed laptop pushed aside, while a small magenta figure on a stool slides a glowing magenta tile into a wall scoreboard of blank tiles

Website traffic is falling. Here is what to measure instead.

When fewer buyers visit your site before they book, a traffic report starts telling the wrong story. A scoreboard for gyms, studios and med spas built on what pays rent. Part 3 of After the Click.

David SteelNovember 3, 20266 min read

A desk by a sunny window with a model of a small studio building, three speech bubbles above it showing slightly different versions of the building, and a small magenta figure comparing them through a magnifying glass

Playbooks · After the Click

Ask the AI about your business before your customers do

AI answers are stitched together from your site, your listings and pages you don't control. Here is a monthly check any gym, studio or med spa can run, and how to fix what comes back wrong. Part 2 of After the Click.

David SteelNovember 3, 20266 min read

A row of small storefronts at dusk with a glowing speech bubble above them holding a tiny lit shop, and a trail of magenta dots leading from the bubble straight to one door where a small magenta figure stands

Playbooks · After the Click

Google isn't dead. The click is. Here is what that means for your marketing.

Out of every 1,000 Google searches in the U.S., 232 now send someone to a website outside Google. For gyms, studios and med spas, the answer has become the storefront. Part 1 of After the Click.

David SteelNovember 3, 20266 min read

See your own locations in it.

Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.

Book a walkthrough See the eight tools