Notes from the work · Tag

#attribution

A small studio's front desk where a referee in a striped shirt, seen from behind, holds both the whistle and the scorecard, while a ledger on the counter sits open beside a small glowing magenta figure keeping its own tally

The platform that sells the ad also reports how well it worked

Google predicts some of the conversions it takes credit for, Meta changed which attribution windows its API returns, and two advertiser lawsuits show what happens when the numbers are wrong. Part 8 of Who Keeps Score.

David SteelOctober 24, 20267 min read

A studio's front door with muddy footprints leading in from the street, except the trail fades out halfway down the sidewalk, where a small magenta dot sits on the pavement

AI and Agents · The Personal Agent Shift

How do you measure marketing when an agent did the shopping?

AI referral traffic is growing fast, and in October a missing tag on ChatGPT links turned a week of it into "direct" visits. Part 9 of The Personal Agent Shift: where the trail goes cold, and what a local business can track instead.

David SteelOctober 24, 20267 min read

See your own locations in it.

Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.

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