Notes from the work · Tag

#customer-focus

Your Customers Trust AI More Than You: How to Win Back Control of Your Brand

Imagine sitting at a dinner party while someone else tells your life story — not just the highlights, but the details you’d rather keep quiet. You’re right there, but nobody asks you to speak. That’s what’s happening to your brand right now.

Sneeze ItOctober 28, 20253 min read

Marketing Notes

You Finally Know Your Target Customer. Now Defend That Focus Against Greed.

I will be brutally honest with you: defining your target customer isn’t the hard part. Defending that definition against the siren song of revenue is where most founders fail. How do I know? Because we did too.

Sneeze ItAugust 12, 20252 min read

See your own locations in it.

Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.

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