Notes from the work · Tag

#google-ai-mode

A town notice board where one handwritten recommendation card is pinned in the center, and a neat row of paid cards with a thin magenta border hangs along the bottom edge

AI and Agents · What You Missed: Oct 5 to 11, 2026

Ads are moving inside Google's AI answers. Earn the answer first.

Google is testing new looks for the ads that sit under its AI Mode answers, and even text-link ads inside them. The paid slot is getting better. The free one still matters more.

David SteelOctober 11, 20266 min read

A front desk where the appointment book has turned into a search box, with a magenta dotted line running from the box straight to an open treatment room, past the shop window

AI and Agents · Beyond the Four Walls

Google's AI Mode wants to book the appointment, not just find you

Google can already call a salon for prices, book through three beauty and wellness platforms, and take payment for a hotel inside a chat. Part 7 of Beyond the Four Walls: why your Business Profile now matters more than your homepage.

David SteelOctober 10, 202610 min read

See your own locations in it.

Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.

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