Notes from the work · Tag

#revenue

Why Most Businesses Are Sitting on Untapped Revenue

Most businesses spend the majority of their marketing budget chasing new customers. Meanwhile, they ignore one of the most valuable assets they already own: Their existing database.

David SteelJune 30, 20261 min read

Marketing Notes

The Metrics Most Businesses Track and The Ones That Actually Drive Revenue

Most businesses think they are data-driven. They track clicks, impressions, cost per lead, and conversion rates religiously. Dashboards are full. Reports look impressive. Yet revenue stays flat or unpredictable. The problem is not a lack of data. It is due to a lack of accurate data.

David SteelMarch 12, 20262 min read

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