Notes from the work · Tag
Most businesses don’t have a lead problem.They have a handoff problem. Marketing generates interest. Sales converts it. When those two functions aren’t aligned, revenue leaks everywhere—and no one takes responsibility.
When sales slow down, the instinctive reaction is to ask for more leads. More traffic. More forms. More volume. It feels logical. If some leads are not converting, surely more will solve the problem. In reality, more leads often make the situation worse.
Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.