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Google's AI starts booking home services, ChatGPT is building a page for businesses, and Meta changes how it counts your results on November 12. Five stories, what they mean for your business, and what to do this week.
Some websites saw Google Search Console clicks jump as much as tenfold around Halloween, while impressions stayed flat. Then the spikes faded. Here is how to read any number that jumps while your phone stays quiet.
Google quietly added a line to its help page: Performance Max may filter out searches for your brand and leave them to a dedicated Search campaign. If you don't have one, that search may be left to a competitor.
Meta is turning on a new way of counting conversions from November 12, on by default. Reported results may rise the week before Black Friday. Here is how to tell a reporting change from real growth.
A "Claim your business in ChatGPT" page was spotted this week. OpenAI has not announced it, and there is no date or price. Here is what was seen, what it would mean, and why you should not wait for it.
AI Mode now has direct booking links for home services in the US, through a short list of partner apps. Here is what changed, who it leaves out, and what to check this week.
Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.