Notes from the work · Tag

#word-of-mouth

A busy neighborhood street at dusk where diners outside a small taqueria hold up glowing paper lanterns that drift upward and arrange themselves into a map above the block, while a well-dressed man holding out a fat envelope of cash at a nearby velvet rope is ignored

Playbooks · What You Missed: Oct 26 to Nov 1, 2026

TikTok built a local guide you can't buy your way into

TikTok's new Must Eat guide ranks restaurants in three cities from what customers post, and no restaurant can pay to be on it. It is restaurants only for now. The lesson reaches every local business.

David SteelNovember 1, 20265 min read

See your own locations in it.

Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.

Book a walkthrough See the eight tools