Notes from the work · Tag
Google is moving links higher in its AI answers and testing a section at the top for the one or two official websites behind a task. If Google cannot tell which site is yours, a directory takes the spot.
Google Ads now lets you rank Search, search partners and the Display Network as High or Low priority, and cap the Low ones as a percent of your budget. Everything starts at High, so nothing changes until someone changes it.
Meta told advertisers it will turn on "product browsing" in existing Facebook and Instagram ads from October 28. A tap may open a page inside Meta's apps before anyone reaches your website. You have ten days to decide.
Meta changes where your ad clicks go on October 28, Google hands you a budget dial, and Google tests a spot for the official site in its AI answers. Seven stories, what they mean for your business, and what to do this week.
Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.