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Google starts selling ads in your customer's follow-up question, seven words become legal opt-outs in a text, and Meta pushes back its new ad terms. Five stories, what they mean for your business, and what to do this week.
An audit of eight online stores found Google Analytics 4 losing track of orders right through last year's holidays, while the stores' own records kept counting. Here is the check to run this week.
TikTok's new Must Eat guide ranks restaurants in three cities from what customers post, and no restaurant can pay to be on it. It is restaurants only for now. The lesson reaches every local business.
Meta pushed back the terms that make you responsible for what its AI changes in your ads, then said the wait could run past November 20. The AI features are in your ads either way. Here is what to check while you wait.
New FCC rules on how people take back consent to texts and calls take effect November 25, 2026. If you text leads or members, make sure your system catches all seven opt-out words before Thanksgiving week.
Google is launching ads in AI Mode follow-up questions in the US, and your existing campaigns may already qualify. Here is what changed, what Google admitted about the money, and what to check this week.
Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.