Notes from the work · Tag

#local-search

A shop window where a mechanical arm reaches in from outside and pins a sale tag onto a display, while the owner inside holds a different, smaller tag

Playbooks · What You Missed: Oct 5 to 11, 2026

Starting Monday, Google can put your website's deals into your ads

From October 12, Google Ads can find a promotion on your website and add it to your Search and Performance Max ads on its own. Eligible accounts are switched on by default. Here is how to check, and how to turn it off.

David SteelOctober 11, 20265 min read

A wall map covered in small location pins, each pin holding a tiny storefront card, with one card highlighted in magenta while a hand straightens the others

Franchise Growth · The Franchise Growth Playbook

Google Business Profiles at scale: a playbook for 50+ locations

Hours, reviews and booking links are what Google and its booking agents read before anyone opens your website. Here is how a franchisor keeps every profile in a system accurate without losing track of any of them.

David SteelOctober 10, 20268 min read

A front desk where the appointment book has turned into a search box, with a magenta dotted line running from the box straight to an open treatment room, past the shop window

AI and Agents · Beyond the Four Walls

Google's AI Mode wants to book the appointment, not just find you

Google can already call a salon for prices, book through three beauty and wellness platforms, and take payment for a hotel inside a chat. Part 7 of Beyond the Four Walls: why your Business Profile now matters more than your homepage.

David SteelOctober 10, 202610 min read

See your own locations in it.

Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.

Book a walkthrough See the eight tools