Notes from the work · Tag
The last part of the Membership Report puts everything in the order a member lives it, with one or two things to do at each stage this quarter, using the systems you already have.
Some cancellations are not decisions at all. They are a card that expired and a text nobody sent. Here is how to catch them, and what plan length has to do with it.
The federal click-to-cancel rule was struck down, but the states kept moving. Here is a plain-English summary of where an online sign-up now means an online exit, and the questions to take to your attorney.
More Americans belong to a gym or studio than ever, and about one member in three is gone within the year. Many of them stop coming long before they stop paying.
We read the public pages of 1,104 membership businesses that sell online. Three in four say nothing about how to cancel, and 5% tell members they can cancel online.
Many members who ask to cancel want a break, not a goodbye. On the 1,104 membership websites we read, about one in four mentions a way to pause.
Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.